AI, Expertise and the Risk of Losing the Struggle

In his article for CEO Monthly, Adolfo Gómez Sánchez, CEO of GOLD Results, explores a hidden risk of AI adoption: removing the challenging work through which people develop judgement, expertise and original thinking.

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Drawing on elite sport, Adolfo explains why deliberate practice remains essential. Technology can inform performance, but people still need opportunities to challenge assumptions, make difficult decisions and learn from mistakes.

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For CEOs, this means evaluating AI through more than time saved. It requires understanding which tasks can be automated and which experiences build the capabilities the organisation needs for its future.

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Adolfo also explores how teams can develop their own view before using AI to test, challenge and refine their thinking. This approach makes technology part of the learning process while preserving human responsibility for decisions.

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Staying relevant means using AI to strengthen the human expertise that enables organisations to adapt and perform when it matters most.

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Read the full article by clicking here, What CEOs Risk When AI Removes the Struggle

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