Adolfo Gómez Sánchez Featured in Forbes

Unveiling the Real Reasons Behind Transformation Failures

In a recent Forbes Georgia article, Adolfo Gómez Sánchez, founder of GOLD Results, delves into the critical factors leading to the failure of 70–80% of organizational transformations. Drawing from over 30 years of experience in elite sports and corporate leadership, Adolfo emphasizes that the core issues lie not just in execution but in a fundamental misunderstanding of performance dynamics and learning processes.

He advocates for realistic timelines, structured skill development, and the cultivation of psychological safety to foster genuine transformation. Highlighting the necessity for leaders to model desired behaviors, Adolfo underscores that without active leadership participation, cultural change efforts often stall. His proprietary Optimal Performance Formula©—centered on Mindset, Maps, and Mojo—offers a structured approach to embedding high-performance cultures within organizations.

This recognition by Forbes reinforces Adolfo's position as a leading authority in bridging the gap between athletic excellence and business performance.

Click here for the full article.

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